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Welcome to AJS ConnectED Conference LIVE, your education destination for the October edition of the Atlanta Jewelry Show. 

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Friday, October 23
 

11:30am EDT

Lunch and Learn: ECommerce: Taking advantage of new consumer habits in 2020.
Registration Required
This year has brought on the most dramatic change the e-commerce world has ever seen. In 2020, retailers and consumers who have never engaged in the online shopping world are now well versed in e-commerce, and retailers have new opportunities to reach audiences. Most importantly, however, is the strong advantage afforded to those who are ready to embrace these new ways of thinking and push forward. Learn how the most successful e-commerce sites are leveraging tools and knowledge to push themselves ahead right now.

Speakers
avatar for Katie Kinlaw

Katie Kinlaw

Digital Marketing Manager, Punchmark
Holding a background in SEO and Adwords across many different types of industries, Katie is a results-driven and hardworking professional. Years of agency experience have prepared her for clients of any size, budget, or background. As the Digital Marketing Manager at Punchmark she... Read More →
avatar for David Fletcher

David Fletcher

Senior VP of Sales, ClearSale
David Fletcher, Senior Vice President of Sales at ClearSale, isn’t satisfied with the extensive knowledge and experience in sales and marketing that he’s gained as a serial entrepreneur before joining ClearSale. Instead, David continues to delve into the many sales and marketing... Read More →
avatar for Denise Purtzer

Denise Purtzer

VP of Partnerships and Alliances, ClearSale
Denise loves to connect the right people to make things happen.  As VP of Partnerships and Alliances, Denise oversees the partner network at ClearSale, a global fraud prevention system.  Denise’s 20 years of experience in ecommerce has taken her around the globe, speaking and... Read More →
avatar for Bryan Cockerham

Bryan Cockerham

CTO & Partner, Punchmark
Bryan Cockerham is a technologist with a background of 11 years working in NYC for one of the top-ten leaders in the digital marketing industry. With an Engineering degree from New York Institute of Technology in Manhattan, Bryan started in a role in Research and Development where... Read More →


Friday October 23, 2020 11:30am - 12:30pm EDT
Cobb Galleria Ballroom A

1:00pm EDT

Navigating the New Retail Reality - The Instore Experience
Registration Required
Changes you need to make to your store and your display strategy to grow in a Covid-conscious world
Our customers have changed their shopping habits as a result of the Covid pandemic. Retail jewelry stores need to change as a result. Larry Johnson, author of “The complete guide to effective jewelry display” will guide you through the adjustments you need to make in your store to accommodate this new mindset.
Specific topics include physical store traffic adjustments, changes to your display layouts and merchandise mix, signage changes, suggested sales approach changes and ideas to make your website more effective.
Each store attending the seminar will get a FREE copy of Larry’s book. Each store will also get a FREE 30 minute one-on-one session with Larry to discuss their specific store display challenges.

Speakers
avatar for Larry Johnson

Larry Johnson

Owner & Founder, Larry Johnson Consulting
Larry Johnson is the leading expert in the United States on the subject of jewelry display and merchandising. His book, The Complete Guide to Effective Jewelry Display, is the best-selling book on jewelry merchandising and display in the industry. He is the owner of Larry Johnson... Read More →


Friday October 23, 2020 1:00pm - 2:00pm EDT
Cobb Galleria Ballroom A

2:30pm EDT

5 Profit Enhancing Strategies Jewelers Can Use Today to Create a Thriving Business!
Registration Required
"Diamond" Bill will be teaching "Five Profit Enhancing Strategies" including modern client engagement, virtual selling techniques using Facebook, Instagram, Youtube and how to seemingly appear everywhere in your marketing! This is taken from his best selling book "The Fastest Way to a Full Recovery." These profit enhancing strategies can be quickly implemented to get you back on track for greater revenue and profits and enable you to replicate his extraordinary success. "Business as usual" doesn't cut it any longer so learn what you need to do today!

Speakers
avatar for Bill Warren

Bill Warren

Founder and Success Coach, Diamond Bill Marketing
"Diamond" Bill Warren is an internationally known entrepreneur, author, coach, and marketing expert for retail jewelers and gift shops around the globe. Creator of the Ultimate Jeweler's Mastermind and founder of Diamond Bill Marketing, he is a sought after motivational and marketing... Read More →


Friday October 23, 2020 2:30pm - 3:30pm EDT
Cobb Galleria Ballroom A

4:00pm EDT

How to Be Small, But Compete Large
Registration Required
This session will take small business owners through a series of realizations, going over the critical mistakes that most independent jewelers make when trying to project their uniqueness, their customer service differences and their product advantages in their marketing and advertising. Attendees of this session will come away with a new enthusiasm for being a small business and knowing better how to leverage their independence to get found and get chosen over their competition. Specifically, we will pinpoint actionable things you can do to start making an impact immediately in your market.

Speakers
avatar for John Seal

John Seal

CEO, ReviewLIFT
John Seal is an entrepreneur and marketing guru. He has been in the marketing industry since the early 2000's. A few years back he started Volair Interactive, a digital marketing agency and has since worked with major companies including Costco and US Bank. John is very passionate... Read More →


Friday October 23, 2020 4:00pm - 5:00pm EDT
Cobb Galleria Ballroom A

5:30pm EDT

The Ultimate Jeweler's Profit and Revenue Experience - Private Event/Members Only
"Diamond" Bill Warren is an internationally known entrepreneur, author, coach, and marketing expert for retail jewelers and gift shops around the globe. Creator of the Ultimate Jeweler's Mastermind and founder of Diamond Bill Marketing, he is a sought after motivational and marketing speaker as well as a columnist for multiple industry publications. He also owns a wildly successful jewelry store in the mountains of western North Carolina. His book is now available in hard copy as well as audiobook format on my website: www.diamondbillmarketing.com.
Purchase Here: https://www.amazon.com/Fastest-Way-Full-Recovery-Profit-Enhancing/dp/1735115002/ref=sr_1_1?dchild=1&keywords=bill+warren+book&qid=1592241064&sr=8-1

Speakers
avatar for Bill Warren

Bill Warren

Founder and Success Coach, Diamond Bill Marketing
"Diamond" Bill Warren is an internationally known entrepreneur, author, coach, and marketing expert for retail jewelers and gift shops around the globe. Creator of the Ultimate Jeweler's Mastermind and founder of Diamond Bill Marketing, he is a sought after motivational and marketing... Read More →


Friday October 23, 2020 5:30pm - 6:30pm EDT
Cobb Galleria Ballroom A