David Fletcher, Senior Vice President of Sales at ClearSale, isn’t satisfied with the extensive knowledge and experience in sales and marketing that he’s gained as a serial entrepreneur before joining ClearSale. Instead, David continues to delve into the many sales and marketing strategies. He also shares new trends and information on these topics in his frequent talks and with his teams and customers.

Extending his coaching and mentorship beyond his own team, David helps merchants understand the need to tell their brand story. Part of that story must include trust in an online merchant’s payment processing. Reputation is key to successful sales and marketing, and David helps e-commerce retailers connect the dots between their online sales channels and the ability to complete valid transactions while eliminating fraud.